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国外一些网站优化的小技巧

时间:2017-08-18

任何网站管理员或网站设计者可以告诉你,一个最困难的地区建立和维持一个成功的网上存在的挑战是吸引您网站的流量。当然,您需要确保您的网站看作是尽可能多的人,但您还需要任何访客实际阅读您的内容,点击您的广告和赞助,甚至购买你的产品或服务。如果您设计您的网页适当的搜索引擎优化( SEO )的战略考虑,你可以最大限度地提高您接触到一个有效的听众,实际上将能够受益于您的网站。 

如果你是认真的竞争在线在21世纪,您需要知道到底出了什么SEO是,如何正确整合这种技术到您的网站设计。搜索引擎优化只是艺术(这是一种艺术形式,无论你是否相信)创建Web内容的方式,将可以很容易地发现在今天的各大搜索引擎,它现在包含数以百万计的网站。所有这一切的竞争,你怎么能够确保您的网站被注意到了吗? 

重复某些关键字或关键短语。重复工作,特别是在搜索引擎优化。的相关性的实际内容的字词或词组用户搜索的在线确定究竟在何处您的网站将在搜索结果中,显然更高的位置上,这个清单将得到您的网站上发现超过网站这是底部的搜索结果。 

避免过量您的关键字和关键短语。搜索引擎的非常聪明,知道什么时候关键字定位没有意义(关键字堆砌) ,并将惩罚你。虽然是很重要的关键字重复几次,你将要避免使用相同的词或短语往往。除了对您的搜索引擎定位这也将杂波了您的网站,使其看起来一般,最终反过来用户远离您的网站。请记住,诱骗适当搜索引擎优化是向您的潜在网络用户真正的,高品质的内容,可以很容易地发现,无需您的材料脱落为大规模生产或探空就像是一个机器人。 

使用额外的或次要的关键字,您的主要类似的关键字。再次,你需要重复这些次要关键词多次在您开发的任何内容,但要确保,这些额外的话仍然是相关的,以您的原始关键字和您的网页内容一般。有时,精通搜索引擎优化专家甚至可能包括常见拼写错误的字词,以便更好地最大限度地发挥网站的曝光率。 

使用ALT标记的图像只要有可能。再次,你要确保以避免过量的图片,但把照片中的战略位置在您的网站上可以产生巨大的影响您的网站上的生产力。考虑搜索引擎是一种计算机系统,而不是一个实际的人读通过您的网站,重要的是给搜索引擎的说明,提及的图像内容。虽然索引您的网站内容,搜索引擎将改为ALT标记和收集资料/关键字的形象,他们通常不会另行通知。此外,甚至还有一些在线搜索引擎中,专门寻找网站的图片,他们通过使用。此外,请确保您的图片被命名为使用关键字所包含的内容。 

正如你可能知道,现在,搜索引擎优化可以相当绝大多数普通计算机用户-和本文仅涉及到冰山的一角。但是,这就是为什么工作的搜索引擎优化专家已迅速成为一个最重要的和高度适宜的工作,计算机/ IT行业;和更加网站建立在万维网上,搜索引擎优化技巧只会更加成功的关键任何网站现在和未来的发展

原文:

Any webmaster or website designer can tell you that one of the hardest parts of establishing and maintaining a successful online presence is the challenge of drawing in traffic to your site. Of course you’ll want to make sure that your site is seen by as many people as possible; but you’ll also want any visitors to actually read your content, click on your advertisements and sponsors, and perhaps even buy your product or services. If you design your webpage with proper search engine optimization (SEO) strategies in mind, you can maximize your exposure to a valid audience that will actually be able to benefit from your website.

If you are serious about competing online in the 21st century, you’ll need to know exactly what SEO is, and how to properly integrate such techniques into your website design. Search engine optimization is simply the art (and it is an art form, believe it or not) of creating web content in a way that will make it easy to find in today’s major search engines, which now consist of millions of websites. With all of this competition, how can you make sure that your website gets noticed?

The repetition of certain keywords or key phrases. Repetition works, especially when it comes to search engine optimization. The relevancy of your content to the actual words or phrases that a user is searching for online determines exactly where your site will be placed within the search results, and obviously a higher spot on this list is going to get your site noticed more than a site that is at the bottom of the search results.

Avoid overusing your keywords and key phrases. Search engine’s are smart enough to know when keyword positioning does not make sense (keyword stuffing) and will penalize you for it. While it is important to repeat keywords several times, you will want to avoid using the exact same word or phrase too often. Besides the effect on your search engine positioning this will also clutter up your website, make it look generic, and ultimately turn users away from your site. Remember, the trick to proper search engine optimization is to provide your potential web users with genuine, high quality content that can be easily found, without having your material come off as being mass-produced or sounding like it was written by a robot.

Use additional or secondary keywords that are similar to your main keywords. Again, you’ll want to repeat these secondary keywords several times in any content you develop, but make sure that these additional words are still relevant to your original keywords and your web content in general. Sometimes, savvy SEO specialists may even include common misspellings of words in order to better maximize a website’s exposure.

Use alt tags on images whenever possible. Again, you’ll want to make sure to avoid overusing images, but placing pictures in strategic locations on your website can have an enormous impact on your site’s productivity. Considering a search engine is a computer system, and not an actual human reading through your website, it is important to give the search engine a description that references an images content. While indexing your websites content, a search engine will read alt tags and gather information / keywords for an image which they normally wouldn’t notice. Additionally, there are even some online search engines that specialize in locating websites through the images they use. In addition, make sure your images are named using keywords for the content they contain.

As you can probably tell by now, SEO can be quite overwhelming to the ordinary computer user – and this article only touches on the tip of the iceberg. But this is why the job of the SEO specialist has quickly become one of the most important and highly-desirable jobs in the computer/IT sector; and as even more websites are established on the World Wide Web, search engine optimization skills are only going to become even more crucial to the success of any website now and well into the future.

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